SkyService Facebook

Advertising Policy

By using SkyService POS, when modeling commercial motivations and notifications that may pose advertising information, you agree and understand that:

  • Requirements for advertising apply: (А) to all the materials bearing an advertising character and granted or acquired through SkyService POS, (B) to advertising content displayed in SkyService POS mobile applications. Your use of SkyService POS advertising materials and services is part of SkyService POS in accordance with the Terms of Use and is governed by its provisions.
  • The Merchants using advertising materials in theirs with Users relationships are responsible for understanding and compliance with all applicable rules and laws of the relevant jurisdiction. Failure to comply can lead to different consequences, including a halt to display promotional materials and blocking or removing the Account.
  • When targeting, ads do not use sensitive personal data. Parameters selected for targeting advertising, should not reflect personal world view, quality or value of people.
  • Promotional materials can be sent only from a particular Merchant and only to those Users who have given their voluntary consent to receive such materials in the SkyService POS application settings. It is forbidden to use the Account of other Merchants for the purposes of sending advertising material or to specifically create a new Account associated with an existing one for the purposes of sending promotional material.
  • When creating the advertising material, the Merchant undertakes to negotiate such promotional material with the SkyService POS Customer support, in cases where such material carries the information on the goods and / or services, the distribution of which has special requirements and / or restrictions provided law, in the respective jurisdiction. SkyService POS Customer support reserves the right in its sole discretion to block the distribution of the promotional material for any reason, including if the material impacts negatively the relationships with people or is promoting materials, services or activities that are contrary to the interests of SkyService POS.
  • It is prohibited to distribute by means of SkyService POS advertising material promoting any lotteries / draws / quizzes; medical services and medicines; food supplements, dietary supplements; civil and political organizations, parties, movements and trends, religious organizations, denominations, trends and institutions; information about products or services that are subject to compulsory licensing / certification, or information relating to minors, confidential information about a person without his or her consent to the dissemination of such information, or information that is available in the form of cross-reference (for example, the provision of information, the source of which is not Merchant or information, the content of which does not correspond to the topicality of the messages and / or does not comply with the subject / brand of the Merchant, etc.).
  • It is forbidden to send any notification by means of SkyService POS, containing information and / or having characteristics of an advertising / information on alcohol, tobacco products, trademarks for goods and services, other objects of intellectual property law, under which alcoholic beverages and tobacco products are being produced; religious propaganda; obscene words (swearing) and expressions, indications of false, confidential information; information that has been obtained by criminal means and / or that violates the copyright or related rights of third parties; information of erotic and / or pornographic nature; information that is contrary to the requirements of public morals; information breaking the foundations of statehood and constitutional order and / or other information, the dissemination of which is prohibited by the legislation in force in the relevant jurisdiction.
  • These rules may be amended and supplemented at any time without notice.

More information about prohibited materials

  • Advertising material can not contain references to illegal activities, services or goods, or promote them and facilitate their dissemination. Advertising material aimed at minors should not promote goods, services or materials that are inappropriate, illegal, dangerous or that are misleading or exercise undue pressure on the target age groups.
  • Advertising material must not contain an offer to sell, or use: banned or soft drugs, as well as medicines issued by prescription; tobacco and accessories for its use; food additives; weapons, ammunition or explosives; goods or services for adults.
  • Advertising material must not infringe the rights of third parties, including copyright, trademark, privacy, publicity or other personal or property rights.

In particular, advertising material should not contain:

  • Images of naked body parts, of people in lewd postures, as well as actions that are sexually too explicit or provocative.
  • Shocking, sensational, disrespectful or overly rigid materials.
  • Materials that refer to personal characteristics of a person or imply those. These include direct or indirect references or an indication of race, ethnic origin, religion, belief, age, sexual orientation or behavior, gender identity, disability, medical condition (including physical or mental health), financial condition, participation in trade unions, criminal record or name.

EXAMPLE: RACE, RELIGION, NAME

References to the personal characteristics of people are forbidden.

Acceptable

  • Want to try Chinese food today.
  • Try a lean meal in our restaurant.
  • Custom-made clothing. Shorts, T-shirts, and shirts.

Unacceptable

  • You are Chinese and you are hungry?
  • Are you a Christian and want a snack?
  • In these shorts, Alex, you will be irresistible.
  • Fraudulent, false or misleading materials.
  • Materials using controversial political or social issues for commercial purposes.
  • Sound or flash animation, reproducible automatically without human intervention after clicking on the ad, link, etc.
  • Non-performing landing pages. It also includes landing pages that do not let you get away.
  • Spyware, malware, or any other software that can lead to unexpected consequences, or deceit. This also includes links to websites that contain such software.
  • Spelling and punctuation errors. Symbols, numbers, and letters must be used properly.
  • Images associated with non-existent functions.

Positioning

  • Relevance: all the components of advertising materials, including text, images, or other materials should be relevant and match the proposed product or service of the Merchant, as well as the audience (users) for which they are intended.
  • Accuracy: advertising material should clearly give an idea about the product, service or brand.
  • Landing pages: products and services that are promoted in a promotional material should coincide with those presented on the landing page of the Merchant, and the landing page must not contain any suggestions or references to any prohibited goods or services.
  • Legitimacy: advertising shall not market illegal goods or services.
  • "Honest purpose" and "sincere desire": The Conscientious Merchant undertakes to fulfill the promised terms when Users receive rewards.